https://elladobson.com Ella Dobson Thu, 20 Aug 2026 23:47:30 +0000 https://elladobson.com en https://elladobson.com/Homepage Wed, 22 Jan 2025 18:27:56 +0000 Ella Dobson https://elladobson.com/Homepage https://elladobson.com/AIGA-NY Sun, 07 Dec 2025 18:09:09 +0000 Ella Dobson https://elladobson.com/AIGA-NY AIGA NY Client AIGA NY Sound DesignAntfood RoleBranding, Visual Design, Motion Design ProjectDuring my tenure on the AIGA NY board, I served as a member of the Branding Taskforce dedicated to overhauling the institution's identity and carrying its 40+ year legacy into a dynamic future. This comprehensive re-fresh of the largest AIGA chapter in the US was a massive, collaborative undertaking, spearhead by Executive Director Stacey Panousopoulos and Design Lead Christopher Guerrero. Following the system's development, my primary role shifted to Motion Designer for the official announcement sizzle. I was tasked with developing and executing the visual language of the new identity in motion, ensuring the final film was impactful, emotionally resonant, and served as the definitive introduction to the chapter's refreshed look and feel for the design community. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ccf37e803b89f11f88fc626441fc790101a9d5f1d2de31662212c413e9e03aa9/Logo-cycle-colors.gif" data-mid="241881835" border="0" src="https://freight.cargo.site/w/1000/i/ccf37e803b89f11f88fc626441fc790101a9d5f1d2de31662212c413e9e03aa9/Logo-cycle-colors.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/344b42213998a31011a845918963f83c99c7f44f1905fbeb857be034ef463311/Mockup-03.png" data-mid="241953379" border="0" src="https://freight.cargo.site/w/1000/i/344b42213998a31011a845918963f83c99c7f44f1905fbeb857be034ef463311/Mockup-03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5aff071e14ef97aab3b4d8ce80c86be773889b374eed9fbe4778ee7a9bc579e/Mockup-04.png" data-mid="241953380" border="0" src="https://freight.cargo.site/w/1000/i/d5aff071e14ef97aab3b4d8ce80c86be773889b374eed9fbe4778ee7a9bc579e/Mockup-04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b5fc697a76e4e3b87974ad5b9607102f1d9e72d10466b42f2c81eb3eadc53c2/Mockup-02.png" data-mid="241953378" border="0" src="https://freight.cargo.site/w/1000/i/0b5fc697a76e4e3b87974ad5b9607102f1d9e72d10466b42f2c81eb3eadc53c2/Mockup-02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0d27ba28c96cd4bee43f4f936cf61464ee37a7817690a6312a8efb59391fd40/Mockup-06.png" data-mid="241953382" border="0" src="https://freight.cargo.site/w/1000/i/a0d27ba28c96cd4bee43f4f936cf61464ee37a7817690a6312a8efb59391fd40/Mockup-06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ebd62b2f568449d3e1f6f97d7a12e297030a759591595e2fb3540e5a9fd2d3f4/Mockup-05.png" data-mid="241953381" border="0" src="https://freight.cargo.site/w/1000/i/ebd62b2f568449d3e1f6f97d7a12e297030a759591595e2fb3540e5a9fd2d3f4/Mockup-05.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/399cd217c692a91c1d9800407301647b2b7f33f4d3ddfe91c1b19f40f03006c8/Mockup-07.png" data-mid="241953383" border="0" src="https://freight.cargo.site/w/1000/i/399cd217c692a91c1d9800407301647b2b7f33f4d3ddfe91c1b19f40f03006c8/Mockup-07.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d76e867feacc7a3cb6208833f069a5dc44870487b859290562ce47b0d401d444/Mockup-01.png" data-mid="241953377" border="0" src="https://freight.cargo.site/w/1000/i/d76e867feacc7a3cb6208833f069a5dc44870487b859290562ce47b0d401d444/Mockup-01.png" /> https://elladobson.com/All-Blacks-at-War-1 Wed, 22 Jan 2025 18:27:57 +0000 Ella Dobson https://elladobson.com/All-Blacks-at-War-1 All Blacks at War Agency Homegrown TV Role Creative Direction, Design, Motion Design BackgroundIn WWI, 92 former All Blacks went to war, thirteen of whom died in action. The legacy of the All Blacks, New Zealand’s national rugby team, runs deep within the country’s culture and identity. The commissioned All Blacks at War documentary brings these thirteen men’s stories to life through military historian Dr. Chris Pugsley, ONZM, and former All Black Andrew Mehrtens, MNZM. Mehrts travels the Western Front, grave to grave. Along the way, he connects with others who also have connections to these men: be they schools in NZ, former All Blacks playing in France, or a town that was liberated by Kiwi soldiers in WWI and has never forgotten. All Blacks at War can be streamed on Radio NZ and TVNZ+. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86d22fda2cbf721feaa4c9fe6aa34ddaa903b724f15e483291333e4bc9f46e19/All-Blacks-at-War_13-men_01.png" data-mid="225520222" border="0" src="https://freight.cargo.site/w/1000/i/86d22fda2cbf721feaa4c9fe6aa34ddaa903b724f15e483291333e4bc9f46e19/All-Blacks-at-War_13-men_01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee3400b905c64ed494046f8078293d1f3245375958418570f04e5ca1cde12a3f/01.png" data-mid="225352467" border="0" src="https://freight.cargo.site/w/1000/i/ee3400b905c64ed494046f8078293d1f3245375958418570f04e5ca1cde12a3f/01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9415dc85466b066c334c34f0f343b0f55011dfb35ef5115b8c1995fbbfa428d9/04.png" data-mid="225352468" border="0" src="https://freight.cargo.site/w/1000/i/9415dc85466b066c334c34f0f343b0f55011dfb35ef5115b8c1995fbbfa428d9/04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e5d69966af28a267232a8cf3e413e51b0a3efe62af1790280e82468cf6bee84/05.png" data-mid="225352483" border="0" src="https://freight.cargo.site/w/1000/i/1e5d69966af28a267232a8cf3e413e51b0a3efe62af1790280e82468cf6bee84/05.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eca186374a7297a90fda5e177c94c34e881a2213df05b8c1f54971aff8d66c6c/07.png" data-mid="225352469" border="0" src="https://freight.cargo.site/w/1000/i/eca186374a7297a90fda5e177c94c34e881a2213df05b8c1f54971aff8d66c6c/07.png" /> <img width="2490" height="1685" width_o="2490" height_o="1685" data-src="https://freight.cargo.site/t/original/i/da959c46526ab5375eac090c8c2bc98f8d15a90134ed696f3c429a5d53dd006e/iPhone-and-Tablet-mock-up-v3.png" data-mid="251573190" border="0" src="https://freight.cargo.site/w/1000/i/da959c46526ab5375eac090c8c2bc98f8d15a90134ed696f3c429a5d53dd006e/iPhone-and-Tablet-mock-up-v3.png" /> <img width="1920" height="524" width_o="1920" height_o="524" data-src="https://freight.cargo.site/t/original/i/35dd7e326fb867facc746eaca3f3e5a41c1a4aab4ea4d2bbdafdb6f1f60b9038/Vert-thumb.gif" data-mid="225518244" border="0" src="https://freight.cargo.site/w/1000/i/35dd7e326fb867facc746eaca3f3e5a41c1a4aab4ea4d2bbdafdb6f1f60b9038/Vert-thumb.gif" /> <img width="1920" height="290" width_o="1920" height_o="290" data-src="https://freight.cargo.site/t/original/i/db1369105c5bc640d8be2bbc600e7674f7952c217b6331c3adad99f93ac8506a/Horiz-thumb.gif" data-mid="225518242" border="0" src="https://freight.cargo.site/w/1000/i/db1369105c5bc640d8be2bbc600e7674f7952c217b6331c3adad99f93ac8506a/Horiz-thumb.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5b20aa9d154e77f4924ca46ebcec8eb9224d4c820c6761d8243eab5437d3c87/ABAW_Captions_v01.gif" data-mid="225426433" border="0" src="https://freight.cargo.site/w/1000/i/d5b20aa9d154e77f4924ca46ebcec8eb9224d4c820c6761d8243eab5437d3c87/ABAW_Captions_v01.gif" /> <img width="1465" height="1298" width_o="1465" height_o="1298" data-src="https://freight.cargo.site/t/original/i/8cc2c2638fcd77af936046e3a56607603b768b37e7deb56f4ea01337e27b06ea/RNZ-mock-ups.png" data-mid="225636057" border="0" src="https://freight.cargo.site/w/1000/i/8cc2c2638fcd77af936046e3a56607603b768b37e7deb56f4ea01337e27b06ea/RNZ-mock-ups.png" /> https://elladobson.com/From-Field-to-Front Thu, 20 Aug 2026 23:47:30 +0000 Ella Dobson https://elladobson.com/From-Field-to-Front From Field to Front Agency Homegrown TV Role Creative Direction, Design, Motion Design BackgroundIn the documentary From Field to Front, former All Black captain Sean Fitzpatrick honours the first All Black captain Dave Gallaher with a soil exchange between Eden Park in Auckland, New Zealand, and places of significance to Dave in Ireland, France and Belgium. <img width="2490" height="1685" width_o="2490" height_o="1685" data-src="https://freight.cargo.site/t/original/i/f139f4e272fedcf58946176ba6c79149517ec4cc9b641b7934b03aaddc1fcc82/iPhone-and-Tablet-mock-up-FFTF.png" data-mid="251595900" border="0" src="https://freight.cargo.site/w/1000/i/f139f4e272fedcf58946176ba6c79149517ec4cc9b641b7934b03aaddc1fcc82/iPhone-and-Tablet-mock-up-FFTF.png" /> <img width="1920" height="670" width_o="1920" height_o="670" data-src="https://freight.cargo.site/t/original/i/ca707206ee684b4fcbb39bc016b29137db9dfb28a53dcb58202f713595c222fb/FFTF_LandscapeThumb_v01.gif" data-mid="251710134" border="0" src="https://freight.cargo.site/w/1000/i/ca707206ee684b4fcbb39bc016b29137db9dfb28a53dcb58202f713595c222fb/FFTF_LandscapeThumb_v01.gif" /> https://elladobson.com/AIGA-Design-Conference-2024 Wed, 22 Jan 2025 18:27:58 +0000 Ella Dobson https://elladobson.com/AIGA-Design-Conference-2024 AIGA Design Conference 2024 Client AIGA Role Design, Motion Design Project In 2024, AIGA’s annual design conference was held virtually. The theme for this year was “MARGINS”, exploring the uncharted territories of design.AIGA invited the design community to join from home and virtually connect with creatives across the world for the ultimate inspiration. Margins represent spaces of opportunity, challenge, and innovation. Whether it's standing out in a crowded market, centering marginalized communities, embracing experimentation and failure, or redefining success, margins encapsulates a spectrum of possibilities for design. Social promos: Opener: https://elladobson.com/AIGA-Design-Conference-2025 Wed, 18 Feb 2026 15:28:19 +0000 Ella Dobson https://elladobson.com/AIGA-Design-Conference-2025 AIGA Design Conference Client AIGA Role Design, Motion Design Project In 2025, AIGA’s annual design conference was in Los Angeles. The theme for this year was “Design &amp; Performance”, exploring the dynamic intersection of creativity and execution. Great design isn’t just about vision—it’s about impact. Through storytelling, movement, and innovation, we’ll examine how designers craft experiences that engage, inspire, and perform in the world, shaping culture and driving change. Opener: Session speaker walk ons: Social promos: https://elladobson.com/Google-I-O-1 Sun, 09 Feb 2025 06:23:52 +0000 Ella Dobson https://elladobson.com/Google-I-O-1 Google I/O Team Google Developer Studio RoleDesign Lead, Motion Designer Project I/O is Google’s premier annual event for showcasing the latest in developer solutions, products, and technology. While the in-person attendance is limited, the event’s global reach is massive, featuring online keynotes, technical sessions, and hands-on learning pathways for a worldwide developer audience. Tasked with scaling the event branding (created by the Events &amp; Experiences team) for a digital audience, Google Developer Studio focused on ensuring developers remained at the core of task’s creative execution. My role involved leading the design and motion for the two projects at Google Developer Studio:&nbsp; 1) Developer social campaign: developed and executed the motion assets for the pre-event, day-of, and post-event developer social campaign. 2) Video content production: executed the on-screen graphics package for 100+ video session content, driving consistency and accessibility across technical presentations. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f70c030b9858590c4af4f975be2ce4a4e1c1c5b0d203d4461281641e4aa7c033/IO23_Android-path.gif" data-mid="241874073" border="0" data-rotation="-7.5" src="https://freight.cargo.site/w/1000/i/f70c030b9858590c4af4f975be2ce4a4e1c1c5b0d203d4461281641e4aa7c033/IO23_Android-path.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f4eea83c4dc1b15e607cb43abee9c9ad11a1feeb1e3618c2d6c9d828c8d50a8/IO23_Key.gif" 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data-src="https://freight.cargo.site/t/original/i/55a2ec2587fb9581ce1a636072073af932652f81d35db5cea0b2c2474752cd3d/IO23_GoogleAR_1080x1080.gif" data-mid="226283326" border="0" src="https://freight.cargo.site/w/1000/i/55a2ec2587fb9581ce1a636072073af932652f81d35db5cea0b2c2474752cd3d/IO23_GoogleAR_1080x1080.gif" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9a93842a3d827cbd34ce244f8124a4989a2586a1b4357ba5074d1144934d0eb/IO23_GeneralPromotion_Cloud_1080x1080.gif" data-mid="226283443" border="0" src="https://freight.cargo.site/w/1000/i/d9a93842a3d827cbd34ce244f8124a4989a2586a1b4357ba5074d1144934d0eb/IO23_GeneralPromotion_Cloud_1080x1080.gif" /> Social campaign: day-of event <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/464f1f1345a6fdb742b06276bbd7c97e3ffc6455f2e373f7094c8e5f556597f9/IO23_DevKeynote_Mobile_1080x1080.gif" data-mid="226284087" border="0" src="https://freight.cargo.site/w/1000/i/464f1f1345a6fdb742b06276bbd7c97e3ffc6455f2e373f7094c8e5f556597f9/IO23_DevKeynote_Mobile_1080x1080.gif" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a48b0bf3c98b86c626a0762d14643ef2c6310c48f3c2fe0e99986c3157286ff9/IO23_WheelOfFortune_1080x1080.gif" data-mid="241902559" border="0" src="https://freight.cargo.site/w/1000/i/a48b0bf3c98b86c626a0762d14643ef2c6310c48f3c2fe0e99986c3157286ff9/IO23_WheelOfFortune_1080x1080.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61c2d8b3013e4ba6eebc9dec26aaefafa1929cc3fade6157d03bee4fe954ef6c/IO23_ContentOnDemand_1080x1080.gif" data-mid="226285078" border="0" src="https://freight.cargo.site/w/1000/i/61c2d8b3013e4ba6eebc9dec26aaefafa1929cc3fade6157d03bee4fe954ef6c/IO23_ContentOnDemand_1080x1080.gif" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38e4e3ee771e4ca48572fdd7c881285ea752e8546512b11a6bcad94f44ee0afc/IO23_ThanksForAttending_1080x1080.gif" data-mid="241915266" border="0" src="https://freight.cargo.site/w/1000/i/38e4e3ee771e4ca48572fdd7c881285ea752e8546512b11a6bcad94f44ee0afc/IO23_ThanksForAttending_1080x1080.gif" /> Video sessions: graphics package https://elladobson.com/Now-in-Android-1 Wed, 22 Jan 2025 18:27:59 +0000 Ella Dobson https://elladobson.com/Now-in-Android-1 Now in Android Agency Google Developer Studio Role Design, Motion Design Project Now in Android is a prominant show on the Android Developers channel. It’s your ongoing guide to what’s new and notable in the world of Android development. The graphics package is inspired by the “news show” aesthetic, combined with the puncy nature of the Android brand. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e6d8113a34a50cfbcbe9fad068f3023ce47db439dd82b1a27c722caecbf28737/NIA000_Intro_16-9_30fps.gif" data-mid="226235142" border="0" src="https://freight.cargo.site/w/1000/i/e6d8113a34a50cfbcbe9fad068f3023ce47db439dd82b1a27c722caecbf28737/NIA000_Intro_16-9_30fps.gif" /> <img width="6480" height="6480" width_o="6480" height_o="6480" data-src="https://freight.cargo.site/t/original/i/2d64a38297d0b6c6680906d3f79ab43ba0b1c3203b29df0552080fbc1c0cb2ac/Artboard-38-copy3x.png" data-mid="227902372" border="0" src="https://freight.cargo.site/w/1000/i/2d64a38297d0b6c6680906d3f79ab43ba0b1c3203b29df0552080fbc1c0cb2ac/Artboard-38-copy3x.png" /> <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/2ece8743c08156642d4d76fba7d4a66603516efe603c6f53169cacbbfb64085a/YouTube-Thumbnail-16-9-01-copy3x.png" data-mid="227913595" border="0" src="https://freight.cargo.site/w/1000/i/2ece8743c08156642d4d76fba7d4a66603516efe603c6f53169cacbbfb64085a/YouTube-Thumbnail-16-9-01-copy3x.png" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/67c1749fa1c1132e2d58bf35e26bcbc487fb27a41b350374202821aff29bac04/YouTube-Thumbnail-16-9-02-copy3x.png" data-mid="227913596" border="0" src="https://freight.cargo.site/w/1000/i/67c1749fa1c1132e2d58bf35e26bcbc487fb27a41b350374202821aff29bac04/YouTube-Thumbnail-16-9-02-copy3x.png" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/23509ed8e08329816d9ed7947895c92dd7a4f9ff93ca9d878d29ffbdb22e3e67/YouTube-Thumbnail-16-9-03-copy3x.png" data-mid="227913597" border="0" src="https://freight.cargo.site/w/1000/i/23509ed8e08329816d9ed7947895c92dd7a4f9ff93ca9d878d29ffbdb22e3e67/YouTube-Thumbnail-16-9-03-copy3x.png" /> https://elladobson.com/Anatomy-of-a-Sneaker Wed, 22 Jan 2025 18:27:59 +0000 Ella Dobson https://elladobson.com/Anatomy-of-a-Sneaker Anatomy of a Sneaker Client TED-EdRole Illustration, Motion Design Project Today, roughly 23 billion shoes are produced each year. So, how can we balance our love of sneakers with the need for sustainability? I worked with the team at TED-Ed to visualize womenswear designer Angel Chang's lesson on how shoe manufacturing impacts our planet. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/c08d3d87ecef45b4656793acaf17016c64208a4552b3adfc08ffe71a59c3e7cd/GIF02B.gif" data-mid="226235968" border="0" src="https://freight.cargo.site/w/1000/i/c08d3d87ecef45b4656793acaf17016c64208a4552b3adfc08ffe71a59c3e7cd/GIF02B.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4bcf2d07b9e3f95c9dc32840c3e81120cae9dba8308314ff115bde7fdb44c31b/GIF01.gif" data-mid="226235962" border="0" src="https://freight.cargo.site/w/1000/i/4bcf2d07b9e3f95c9dc32840c3e81120cae9dba8308314ff115bde7fdb44c31b/GIF01.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3304bae951500f5fffeea8c97ff332bbaa27ef6ed1615c56a7bdcd80a6e3b18/GIF04.gif" data-mid="226236075" border="0" src="https://freight.cargo.site/w/1000/i/d3304bae951500f5fffeea8c97ff332bbaa27ef6ed1615c56a7bdcd80a6e3b18/GIF04.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8e47c704f03b4d441f9684e4999a169e725e1cd2ecf5b8d0703c814b611cd606/GIF03.gif" data-mid="226235975" border="0" src="https://freight.cargo.site/w/1000/i/8e47c704f03b4d441f9684e4999a169e725e1cd2ecf5b8d0703c814b611cd606/GIF03.gif" /> https://elladobson.com/Women-in-Machine-Learning Wed, 22 Jan 2025 18:27:58 +0000 Ella Dobson https://elladobson.com/Women-in-Machine-Learning Women in Machine Learning Agency Google Developer Studio Role Design, Motion Design Project For Google’s annual celebration of Women in Machine Learning (now known as Women in AI), we were tasked with building the visual identity, campaign and run of show assets for the virtual 2022 event. <img width="1500" height="1020" width_o="1500" height_o="1020" data-src="https://freight.cargo.site/t/original/i/01f96338e5bfdd42544e213cf3fd489bb1d8277ec6565866e39d04fae37116f3/WiML22_Gather_v01.gif" data-mid="241902314" border="0" src="https://freight.cargo.site/w/1000/i/01f96338e5bfdd42544e213cf3fd489bb1d8277ec6565866e39d04fae37116f3/WiML22_Gather_v01.gif" />