For Google’s annual celebration of Women in Machine Learning, our team was presented the opportunity to update the brand language to embody the energy of this 2022 event.
We created a new logomark, illustration style, and motion standards, which were applied across social and broadcast assets.
Client
Google Developer Studio
Role
I led the motion design for this project, assembling the motion system and standards, so our agency partners could effectivly execute our social campaign. I also directed and animated the high visibility motion assets seen in our run of show.
Google Developer Studio
Role
I led the motion design for this project, assembling the motion system and standards, so our agency partners could effectivly execute our social campaign. I also directed and animated the high visibility motion assets seen in our run of show.
Team
Associate Creative Director:Daniel Nicholas
Animator: Ella Dobson
Designer: Taylor Vennel
Sound Designer: Peter Van Straten
Illustration: Ocupop
Associate Creative Director:Daniel Nicholas
Animator: Ella Dobson
Designer: Taylor Vennel
Sound Designer: Peter Van Straten
Illustration: Ocupop
![](https://freight.cargo.site/t/original/i/873db4d7cb8d2bfde02ed817c353885a0751a126fc24cccdccdb2cdfd8531fba/b3d050_92579ca8ab664fe3b2081e124594158emv2.gif)
![](https://freight.cargo.site/t/original/i/fcb43aa1f70686e7c884a6fbab452c36b2c7df374df15c70fba387eb3c87b2d2/b3d050_6edf1d740cab4c889a0fbef5a0f771b6mv2.gif)