Firebase
Client
Firebase
Role
Design Lead
Project
Following a major rebrand of Firebase—Google’s app development platform serving over 4 million users—the visual identity was established, but lacked a cohesive system for video and social.
Challenge
The Developer Relations team needed a design system that was audience-centric and social-forward. The goal was to build a flexible, versatile motion toolkit with a long shelf life, so that it could allow the team to continue creating within tight budget constraints.
Solution
Collaborating with R/GA and sound design partners, I led the creation of a modular motion toolkit. We developed a system allowing for a wide range of color and layout adaptations. This ensured the content remained fresh and non-repetitive over time while staying true to the core brand.
Impact
By investing in a robust, vast toolkit upfront, we eliminated the need for bespoke creative on one-off videos. This saved the team significant budget and resources while establishing a unified visual consistency across multiple platforms.
Firebase
Role
Design Lead
Project
Following a major rebrand of Firebase—Google’s app development platform serving over 4 million users—the visual identity was established, but lacked a cohesive system for video and social.
Challenge
The Developer Relations team needed a design system that was audience-centric and social-forward. The goal was to build a flexible, versatile motion toolkit with a long shelf life, so that it could allow the team to continue creating within tight budget constraints.
Solution
Collaborating with R/GA and sound design partners, I led the creation of a modular motion toolkit. We developed a system allowing for a wide range of color and layout adaptations. This ensured the content remained fresh and non-repetitive over time while staying true to the core brand.
Impact
By investing in a robust, vast toolkit upfront, we eliminated the need for bespoke creative on one-off videos. This saved the team significant budget and resources while establishing a unified visual consistency across multiple platforms.
Design elements:
Intros:
Studio backdrop:
Lower thirds:
Textbox:
Thumbnails:
