AIGA NY
Client
AIGA NY
Sound Design
Antfood
Role
Motion Design
Project
During my tenure on the AIGA NY board, I served as a member of the Branding Taskforce dedicated to overhauling the institution's identity and carrying its 40+ year legacy into a dynamic future. This comprehensive re-fresh of the largest AIGA chapter in the US was a massive, collaborative undertaking, spearhead by Executive Director Stacey Panousopoulos and Design Lead Christopher Guerrero.
Following the system's development, my primary role shifted to Motion Designer for the official announcement sizzle. I was tasked with developing and executing the visual language of the new identity in motion, ensuring the final film was impactful, emotionally resonant, and served as the definitive introduction to the chapter's refreshed look and feel for the design community.
AIGA NY
Sound Design
Antfood
Role
Motion Design
Project
During my tenure on the AIGA NY board, I served as a member of the Branding Taskforce dedicated to overhauling the institution's identity and carrying its 40+ year legacy into a dynamic future. This comprehensive re-fresh of the largest AIGA chapter in the US was a massive, collaborative undertaking, spearhead by Executive Director Stacey Panousopoulos and Design Lead Christopher Guerrero.
Following the system's development, my primary role shifted to Motion Designer for the official announcement sizzle. I was tasked with developing and executing the visual language of the new identity in motion, ensuring the final film was impactful, emotionally resonant, and served as the definitive introduction to the chapter's refreshed look and feel for the design community.