In 2023, AIGA’s annual design conference was held in NYC. The branding system designed for the event, pays refernece to the NYC grid, along with the classic Massimo Vignelli map of the Subway.


Creating and executing the motion system for the conference’s video assets. This included social promos, and run of show assets: opening and closing squences, along speaker introductions.

I wanted to ensure there was some visual variation from speaker to speaker. Therefore, each introduction graphic had a unique section of the NYC subway map, along with a different gradient make up.
Branding: Katie Henderson
Motion: Ella Dobson
Composer: Peter van Straten